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Introduction

This kit is designed to have all of our marketing guidelines and resources in one place. This is a living document that will grow and change as the library grows and changes.

Marketing Materials Request Form

Every class and event we have automatically gets a flyer. If you would like to have the marketing department create anything extra for your class or event, please complete this form. Items should be requested at least 2 months in advance (when possible) of the event. This will allow time for the creation of items, and to get them out to the public. If you plan to create your own materials, you do not need to fill out this form.

Click here to complete the form.

Press Releases

Please use this form to submit press releases if you would like to write your own press release. If you would like the marketing department to write your press release, please use the above Media Form to submit your request.
THIS FORM IS FOR ALREADY WRITTEN PRESS RELEASES THAT NEED TO BE SENT TO AREA NEWS OUTLETS.

Click here to complete the form.

Social Media Calendar

Please place any social media post you would like scheduled on this calendar each month by the 20th. The marketing department will then schedule all the posts.

Click here to access the Social Media Calendar.

Logos

Here are the logos you can use for IPL materials.

Click here to access IPL’s logo in various sizes.

Due Dates

Classes and Events Guide

Jan. – Apr.

  • Classes & Events Due: Nov. 1
  • Guide Print Ready by: Nov. 15
  • Send to Reporter by: Nov.16
  • Pick Up and Distribute: Nov. 24

May – Aug.

  • Classes & Events Due: Mar. 1
  • Guide Print Ready by: Mar. 15
  • Send to Reporter by: Mar. 16
  • Pick Up and Distribute: Mar. 24

Sept. – Dec.

  • Classes & Events Due: July 1
  • Guide Print Ready by: July 15
  • Send to Reporter by: July 16
  • Pick Up and Distribute: July 24

Newsletter

  • Content added by the 20th
  • Test Email sent by 25th
  • Sent by the 1st of the month

Social Media

Facebook

  • Content Due by the 20th
  • Scheduled by the 29th

Twitter – Platform Pending

Instagram – Platform Pending

TikTok – Platform Pending

Calendar

  • Jan-Apr: Nov. 1
  • May-Aug: Mar. 1
  • Sept: July 1

Flyers and Website Sliders

  • Jan-Apr: Nov. 24
  • May-Aug: Mar. 24
  • Sept-Dec: July. 24

For major events flyers need to be hung downtown at least 1 month in advance.

Banners, Bookmarks, Handouts, Press Releases, and Other Items

These items need to be scheduled for creation as far in advance as possible. Press Releases are dependent on which papers you would like them, please see the Press Release section above. Any content that we will print in-house such as banners, bookmarks, buttons, and handouts need to be requested at least 2 months in advance. If you plan to create these items yourself, they need to be ready to distribute at least 1 month in advance.

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